All you have to do is tell them you are interested in their Betty Crocker gluten free baking mixes, they will ask you a few questions and then you're on your way. They ask for your zip code, why you would like to try the gluten free mixes (if you follow a gluten free diet or if you just want to try it out), where you currently buy your gluten free products, and then your address. I told her half of my household has celiac when asked why I wanted to try the product. She then asked me how many people eat gluten free. She also asked for my email and if I would like to be put on a mailing list for gluten free products from General Mills.
Your coupon will arrive in 2-3 weeks. Yippie Skippy!